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Beyonder

Join the Gem Race ...

Turn local or out-of-town explorers into loyal customers. Join Beyonder’s Gem Races and showcase your business to thousands of adventure seekers in a fun, gamified way.

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Melbourne Gem Race

You’re the Gem We’ve Been Looking For!

Congratulations - your business is exactly the kind of hidden gem Beyonder celebrates! Help us take Gem Races to the next level by contributing to event setup, creator partnerships, and social campaigns that put your brand in front of thousands of eager explorers.

Beyonder's Gem Race Feature

How Does It Work?

Gem Races are gamified travel challenges usually running from 2-7 days inside the Beyonder app, where participants complete creative photo challenges, explore local gems, climb the leaderboard and win huge travel prizes. Players will be quizzed, check in at hidden spots, and share their journey to their socials for bonus points - all while engaging with partnered businesses like yours.

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Check out these 8 Steps + our 3 key motivators below to learn all about our product. 👇

STEP 1

We Create A Race Map

100s of Melbourne hidden gems will be added to our one-of-a-kind map and with only 25 business spots available on the race map, your location will stand out as a must-visit stop for hundreds of eager racers - driving foot traffic, sparking engagement, and putting you on the path to new loyal customers.

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The map will also feature Indigenous landmarks, unique hidden art sites, our “Polishing Our Gems” cleanup challenge pin (see below), and other surprise locations for racers to uncover. Even locals will be discovering hidden treasures they never knew existed and your business will be part of that journey.

Avg. spend $250/ person during our previous races

Why Partner With Us?

Our Philosophy Behind the Melbourne Gem Race

Shining a Light on Hidden Corners of the City

At Beyonder, discovering the hidden gems that define Australia is more than a feature - it’s our ethos.

 

With the Melbourne Gem Race, our mission is to uncover the city’s best-kept secrets, even for long-time locals. Every location featured in Race Map, from quirky laneway finds to tucked-away historic spots will be carefully researched to ensure it aligns with our commitment to celebrate Melbourne's rich history and culture.

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Only businesses that truly embody the spirit of exploration and storytelling are invited to join the map.

 

Our goal? To spark curiosity, support local venues, and give Melburnians a fresh lens on the places they never knew existed.

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Please scroll on...

Previous Partners...

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+ many more

What Do Our Partners Say?

Testimonials

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Cal and Ciara from Beyonder are go-getters and great to work with. We loved being a part of Beyonder's Hidden Gem Race.
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It was awesome publicity for us at Bright Adventure Company and it was great having the North East tourism team behind the event as well. We wouldn't hesitate to be a part of the next High Country Hidden Gem Race!
 
Feel free to contact me directly if you’d like to chat more about our positive experience working with Beyonder.
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Rowan Blakers, Bright Adventure Company

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  • Tier 1 - Hidden Gem Starter

    500$
    Ideal for businesses wanting brand awareness with minimal investment.
    Valid for 3 months
    • Inclusion on Race Map (max 25 businesses)
    • A unique pin to highlight your business
    • One custom challenge created for your venue
    • Listed in 'Sponsors' tab inside the Gem Race app screens
    • Business listed in app's Gem Directory
    • Ongoing app visibility after race ends
    • Access to race performance stats
    • Constant updates on creator and tourism partnerships

  • Tier 2 - Featured Gem Boost

    1,000$
    This tier is all about driving engagement and turning app visibility into real-world visits.
    Valid for 3 months
    • All Tier 1 inclusions
    • Elevated challenge points (+25% boost)
    • X2 Points promo during race (6 hours)
    • Included in “Gem Vault” premium filter
    • Shoutouts in Beyonder's Gem Race promotions
    • Racers must tag your business in social media story/post
    • Business tagged in winner recap posts
    • Mention in at least one partnered creator's content
  • Capped at 5 Businesses

    Tier 3 - Hero Gem Spotlight

    2,000$
    This is the tier that gets your business amplified across all our platforms and with influencer networks.
    Valid for 3 months
    • All Tier 2 inclusions
    • Capped at 5 Businesses
    • Max challenge points (+50% boost)
    • X2 Points day promo (24 hours)
    • 1 Creator visit + content creation
    • Exclusive feature post on Beyonder's Instagram + Tiktok
    • Logo featured in Gem Race launch post
    • Business highlighted in event emails
    • Hero feature on in-app event 'Details' page
    • 1x bonus challenge hosted at your venue
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